The search engines listed above all allow you to submit your site's URL (internet address) to their database of websites.   None of them guarantee to accept your site, and some have editors who exercise some discretion.  There is usually a link to "submit url" which may be found on the Search Engine's home page, or in the "about us" section.  You will typically also find a "submit url" link in the page footer after you have carried out a search. 

The following information is a guide to completing the registration process for submitting your URL to a Search Engine.

Brief Description: 

This should be highly descriptive and should be no more than 150 characters.  It is used to describe and promote the nature of your business and on some search engines may appear as an overview of your website when potential customers carry out a search.

Keywords:

List all the words or combinations of words that you feel a potential visitor would enter into a search engine or directory to find your website. Think carefully about your target market and understand their search patterns.

When preparing your keywords:

• Do not repeat a word more than three times, but try to mention your important keywords three times.
• Do not use more than 874 characters (including spaces). Aim for a maximum of 150 keywords.
• Find out what keywords other websites use.  Visit the websites of other companies.  Move your mouse so that the cursor sits somewhere in the browser window. Click the right mouse button and select "View Source".  Another window will appear which displays the background code that creates the website.  At the top of the screen you may find a list of the keywords that the site uses with search engines. These keywords are known as "meta-tags".  
• Ask staff members and customers for suggestions as to what they would search for if looking for the products or services your business provides. 
• Refine the list, adding and deleting words until you have the best mix.

Choose a Title

The Title is the text that appears in the blue bar on the top of your browser.   Some search engines look for the website title and rate it quite highly when evaluating if a website is relevant to a search.

When preparing your title:

• It should have a maximum of 60 characters
• It should include your company name and as many keywords and phrases as you can squeeze in before you reach 60 characters.  So, for example, rather than just listing the company name "Daily Travel", have "Daily Travel - Specialising in Corporate and Leisure Travel". This will improve your chances of being listed higher when potential customers search for 'travel', 'leisure' or 'corporate travel' etc

Additional Search Engine Tips:

Off Line Marketing

To help achieve the maximum exposure of your new business website, you should ensure the placement of your URL on all business cards, letterhead, buiness invoices, quotes, advertisments, phone messages etc.  Your URL should also be included in the White Pages® print directory and the Yellow Pages® print directory.

	White Pages® print directories Trusted for its availability, convenience, accuracy and comprehensiveness, the White Pages® directory is the primary source of contact information for the majority of Australians.  The White Pages® include residential and business contact information such as: fixed and mobile telephone numbers; fax numbers; street and post office addresses; email addresses; and Internet URL's.  To find out more about advertising options for the White Pages® print directories, call 1800 810 211.
	Yellow Pages® print directories The Yellow Pages® print directory can be found in virtually every home and business across the country. It is a comprehensive, dependable, easy to use source of information about suppliers of products and services.  If you would like to update a listing call Yellow Pages® customer service, between 8:00am and 6:00pm, Monday to Friday, on 13 23 78.  Be sure to have your old details (where they exist), your new details and account number (existing paid customers) ready to give to the customer service consultant.
Online Directories
	Yellow Pages® Online The Yellow Pages® OnLine site is a tool that enables today's Internet-savvy consumers to locate and interact with businesses like yours, through the Internet. The Yellow Pages® OnLine site will allow potential customers to find you fast and efficiently. With an average of more than 1,060,000 unique visitors per month*, you can't afford not to stand out from the crowd with a Yellow Pages® OnLine Solution. A Yellow Pages® OnLine Solution promotes a professional image, drives brand awareness and offers prospective customers key information on your business. It can be used as a great differentiation tool and assist in driving a competitive edge for your business. A Yellow Pages OnLine Solution includes information about your business including products and services, opening hours and payment options, opportunity to differentiate yourself further with graphics &/or logos, an email link, web link and a map of your business. To find out more information about Yellow Pages online go to the Contact Us page at www.yellowpages.com.au or call 13 23 78.
	White Pages® Online With over eight million residential, business and government listings, and more than 1.47 million unique visitors per month,** the White Pages® OnLine site is one of Australia's most visited sites. Using the White Pages® OnLine site, you can search for a business, locate offices interstate or simply get in touch with a friend.  The White Pages OnLine site also offers the ability for you to target your advertising to users who search by state or city.  To find out more information about White Pages® OnLine go to the Contact Us page at www.whitepages.com.au or call 1800 810 211